We have been writing here for a while now: about ROAS lying to you, about creative testing that burns a month and still leaves you guessing, about the founders behind AdMagic and why we are building it in the first place. If you caught one post and not the rest, or you are new and want the whole picture before you decide whether the AdMagic waitlist is worth your email, this is the one post to bookmark. Everything we have shared so far, organized, in one place.

The problem we keep coming back to

Almost every post on this blog circles the same uncomfortable fact: a dashboard full of green ROAS numbers can sit right on top of a business that is quietly losing money. We opened with it in The $15,000 Question Hiding Inside Your Good ROAS, and we have kept hammering it because it does not stop being true just because you have heard it once.

The other half of that problem is how creative testing gets done today. Run the standard playbook and you are looking at roughly 50 creatives, three to four weeks, and $10,000 to $20,000 spent, often without a clear winner at the end. We laid that out plainly in 47 Ads. 4 Weeks. $15,000. Still No Answer. That is not a testing process. That is an expensive way to find out you guessed wrong.

What we are actually building

AdMagic is our answer to both halves of that problem. On the creative side, there is TRIBE v2, our neuro-creative scoring system built on fMRI and EEG data from 750 participants, which we walk through in How TRIBE v2 Scores a Creative Before You Spend a Dollar. On the decision side, there is an AI layer that acts more like a CFO and CMO than a chatbot: it proposes a move, shows its reasoning, and waits for a human to approve it before anything executes, which we cover in The AI Agent Proposes. You Approve. Nothing Executes Without You.

We also get asked a lot about fit and pricing shape, so if you want the short version of how Starter, Growth, and Agency differ, that is in Which AdMagic Tier Fits Your Business? A Quick Breakdown.

Who this is actually for

We did not build this for a hypothetical enterprise buyer. We built it for the solo founder reviewing ad accounts alone at night, the growth marketer who owns a CAC target and a testing budget, and the agency lead who has to prove profit impact to a client every single month, not just show up with a ROAS screenshot. If that last one is you, read Agencies Get Paid More When You Spend More. We Don’t.

The people behind it, and where it is built

None of this is theoretical for us. Before AdMagic, our founders managed over $4 million in ad spend and generated more than $2.1 million in client revenue through their own agency work, the lessons from which are in Our Founders Have Managed $4M+ in Ad Spend. Here’s What That Taught Us. You can get to know the team itself in Meet the Founders, and see where the product is actually being built, inside Toronto Metropolitan University’s Momentum-SDZ incubator, in We Built AdMagic Inside TMU’s Startup Ecosystem, Not a Garage Alone.

Where things stand right now

AdMagic is in active MVP development, and we are working toward our first design partners. We are not claiming customers we do not have or a launch date we have not hit. What we can tell you is what joining early actually gets you: first access to stress-testing creatives with predictive AI before you spend a live dollar, ahead of general availability, plus priority onboarding and a direct line to shape what we build next. That is laid out fully in What Founding Waitlist Members Get First. And whichever tier eventually fits your business, joining the waitlist itself costs nothing, which we cover in Whichever Tier Fits You, the Waitlist Is Free to Join.

One more worth a read if you like the human-in-the-loop philosophy behind all of this: Why “Set and Forget” Automation Is the Wrong Goal for Ad Spend.

Start here

If you only read one more thing after this, make it the one closest to your own situation: the ROAS problem if you have never heard the term net margin attribution, the TRIBE v2 piece if blind creative testing is draining your budget, or the founding members post if you are ready to just see what joining early gets you.

Either way, the next step is the same one. Join the AdMagic waitlist and we will keep sharing as we build.