Agentic commerce was supposed to be this year’s breakthrough, the moment AI agents began quietly shopping, booking rides, and ordering food on our behalf. Instead, the first hard numbers...
We have been writing here for a while now: about ROAS lying to you, about creative testing that burns a month and still leaves you guessing, about the founders...
Welcome to Day 10 of 60 in Must-Read Books to Elevate Your Skills, Mindset, and Knowledge. This series explores practical lessons from pioneers, practitioners, founders, researchers, and leaders who...
Welcome to Day 9 of 60 in Must-Read Books to Elevate Your Skills, Mindset, and Knowledge. This series explores practical lessons from pioneers, practitioners, founders, researchers, and leaders who...
AI Agent Guardrails: What Box Architect Tells Us About Safe Enterprise Automation Most teams do not lose sleep over whether an AI agent can do the work. They lose...
Picture a CMO named Dario. He has a $50,000 launch budget and five ad creatives on the table: a sleek product shot, a scrappy meme video, and three variations...